ULTIMATE BOXXER, Britain’s first boxing entertainment brand, is delighted to announce that it has signed a broadcast deal with BT Sport, starting with its first event of the year on Friday 10th May at The Indigo at The O2.

 

The deal will see a minimum of five ULTIMATE BOXXER events broadcast live in the UK and Ireland in the first year that will simulcast on BT Sport, BT Sports’ YouTube channel – available to anyone to watch for free, and dedicated boxing channel BoxNation, with the second event confirmed for Friday 28th June in Manchester.

 

Created to provide a new boxing experience, ULTIMATE BOXXER will provide a lot of opportunities within the sport.

 

Eight talented fighters from around the UK battle it out in the high-paced elimination tournament in four quarter-finals of 3 x 3 minute rounds, followed by two semi-finals and one final to determine the winner who will win the large share of the prize money, a promotional deal and be catapulted up the rankings.  An opportunity to represent their country in international finals is also on the line.

 

The product and events are designed to engage and attract the next generation of sports fans on a more regular basis.

 

Following two incredible test events, ULTIMATE BOXXER returns to the capital on May 10th for an unrivalled night of action and entertainment in the ultra-competitive middleweight division.